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Google Ads

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad. Google Ads allows you to create high quality, effective ads that appear within top placements in the search engine results pages (SERP). The Google Ad platform helps to reach your ideal niche demographic when they are using keyword phrases that align with what your business offers via Google Search or Google Maps. As a result, you are increasing the quality and quantity of traffic for your business that consists of your niche audiences.

  • If you were to hire a media company who has professional Google Ad experience, you can be confident that they will be in your account optimizing your campaigns efficiently and utilizing your click budget wisely.
  • By hiring a professional media company to manage your Google Ad campaigns, you could potentially save lots of money by preventing expensive and wasted clicks that may possibly be draining your budget.
  • When you hire an expert to manage your Google Ads campaigns, you can be sure they are making decisions and adjustments to your campaign based on data. In fact, the right Google Ads expert will provide you with a continuous report on how well your campaigns are performing, and make adjustments accordingly.

Social Media Marketing

Social media has become the vehicle for engaging with customers, recruits, clients, and partners. In fact, social use has increased more than 30 percent over the past five years. Brands utilize the multitude of platforms to tell their story and engage in conversations that are more personal and specific. Atlas Marketing manages social campaigns either independently or as part of your overall marketing efforts.

As an effective way to grow your business’ brand awareness, increase the number of new customers and drive website traffic social media offers so many opportunities to tell your story. But it begins with a focused social media plan.

Search engine optimization

Are you tired of throwing money at paid search marketing without getting results to justify the expense? When done right, paid search is one of the most effective forms of advertising on the planet. That also makes it highly competitive, and it can be very expensive when done wrong.
As an industry-leading paid search agency, our goal and passion is generating maximum ROI for our clients. While you’re busy running your business, you can trust that we’re getting the most out of your marketing dollars.

E-Commerce

Shopping, Search, Social Ads: Google Shopping campaigns are a type of pay-per-click (PPC) advertising that allows businesses to show their products on Google Shopping search results pages. They are considered to be the holy grail of ecommerce PPC because they can be very effective at driving sales. The success of a Google Shopping campaign depends on a number of factors, including the quality of the product feed, the bidding strategy, and the targeting settings.

Search ads are another type of PPC advertising that allows businesses to show their ads when people search for relevant keywords on Google. They are less expensive than Shopping ads, but they can be more difficult to target. However, they can still be a very effective way to reach potential customers who are already interested in what you have to offer.

Remarketing is a type of advertising that targets people who have already visited your website or interacted with your brand in some way. It is a great way to remind people about your products and services and to encourage them to come back and make a purchase.

Custom image remarketing: This type of remarketing allows you to show ads with custom images to people who have visited your website.
Dynamic product remarketing: This type of remarketing allows you to show ads with products that people have viewed or added to their cart on your website.

Social ads are a type of PPC advertising that allows businesses to show their ads on social media platforms like Facebook, Instagram, and Twitter. They can be a great way to reach a large audience and to target people who are interested in your products or services.