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E-Commerce

Shopping, Search, Social Ads: Google Shopping campaigns are a type of pay-per-click (PPC) advertising that allows businesses to show their products on Google Shopping search results pages. They are considered to be the holy grail of ecommerce PPC because they can be very effective at driving sales. The success of a Google Shopping campaign depends on a number of factors, including the quality of the product feed, the bidding strategy, and the targeting settings.

Search ads are another type of PPC advertising that allows businesses to show their ads when people search for relevant keywords on Google. They are less expensive than Shopping ads, but they can be more difficult to target. However, they can still be a very effective way to reach potential customers who are already interested in what you have to offer.

Remarketing is a type of advertising that targets people who have already visited your website or interacted with your brand in some way. It is a great way to remind people about your products and services and to encourage them to come back and make a purchase.

Custom image remarketing: This type of remarketing allows you to show ads with custom images to people who have visited your website.
Dynamic product remarketing: This type of remarketing allows you to show ads with products that people have viewed or added to their cart on your website.

Social ads are a type of PPC advertising that allows businesses to show their ads on social media platforms like Facebook, Instagram, and Twitter. They can be a great way to reach a large audience and to target people who are interested in your products or services.